By Andy Hanacek
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Whatever the consumer is in search of, Ruiz Foods has the drive, passion and ability to continue positioning itself in the fast lane. Editor’s Note: This article was originally published in Refrigerated & Frozen Foods and Snack Food & Wholesale Bakery, two sister publications of The National Provisioner. Facts and figures have been updated where possible. Success is a Matter of System Maximizing Profits with CSB-System Software Solutions With more than 33 years of experience, CSB-System is the leading provider of innovative software solutions for the protein industry.
Behind the scenes, Ruiz Foods flourishes because of its advanced sales planning schedules (more than a year out). “Today, we’re looking out further,” says Bryce. “When you think more strategically, you can better utilize your funds. Although marketing and sales teams have not grown, we’re doing more and becoming more focused on our core. Our theme is, ‘Fewer. Bigger. ” To coincide with its bigger and better theme, in January 2010, Ruiz Foods launched Tornados, created to give it more elbow room to branch out from Hispanic flavor combinations and into broader varieties.
No longer will we have one-off items, such as tamales, in meat-style trays. Now we can bundle all of our El Monterey brand equity with a common look and common price points. ” For instance, the El Monterey snack bag line features a resealable standup pouch, and includes flour and corn tortillas, Chicken and Shredded Beef 58 Party With a Purpose A company trying to exceed last year’s sales goals isn’t really news, especially since most companies make that a primary goal. But, a company trying to break its annual nonproÀt fundraising record?
The National Provisioner September 2011 by Andy Hanacek
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