Get Strategies in E-Business: Positioning and Social Networking PDF

By Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez

ISBN-10: 146148183X

ISBN-13: 9781461481836

ISBN-10: 1461481848

ISBN-13: 9781461481843

In this quantity, the authors observe insights from a number of views to discover the alignment between procedure, association layout, procedure and human source administration, and e-business practices on constructing winning social networking programs—with specific regard to utilizing such projects opposed to the backdrop of the worldwide monetary main issue and demanding situations to standard company versions. Showcasing in-depth case reviews, the authors current rising ways to investigate the influence of funding in social networking websites, aligning inner assets, and measuring results on positioning, branding, and new company creation.

The incontrovertible fact that a growing to be share of the realm inhabitants has a dating with social networking websites may perhaps turn out very important for firms. The query is whether or not this represents a enterprise chance, no matter if businesses understand how to utilize it and in the event that they will make the required efforts to evolve to those new systems. within the sleek global, social networking websites have huge, immense power for big in addition to small and medium-sized businesses (SMEs); such a lot businesses are conscious of the necessity for a presence on social networking websites, yet at the moment their e-business recommendations are a part of their medium and long term strategic making plans and just a small percent were placed into practice.

In brief, this ebook makes an attempt to reply to the subsequent questions: Is there a company chance for corporations on social networking websites? Do they understand how to utilize it? Are they prepared to make the mandatory attempt to conform? Can e-business recommendations give a contribution to corporation construction and the good fortune of already present companies? And if that is so, how?

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Extra resources for Strategies in E-Business: Positioning and Social Networking in Online Markets

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Geiger et al. (2011) proposed four 34 F. J. Garrigos-Simon et al. Preselection of contributors Accessibility of peer contributions Aggregation of contributions Remuneration for contributors Fig. 1 Crowdsourcing stages. Source Adapted from Geiger et al. (2011) possible levels of access for contributors based on the degree of accessibility. The possible means of access are as follows: none (contributors cannot see the projects of the other participants); view (all contributions are visible to the contributors); assess (contributors can see, evaluate, or comment on the other work); and modify (contributions can be modified, completed, or deleted by any author (Geiger et al.

2 Demand for Products and Services of Barcelona Activa In this section, we present a number of companies, promoters, workers, sectors, facilities, and services that help to bring out the differences between the resources and capabilities of the business incubators described earlier and the extent to which they adhere to the resource-based theory.

In this context, business incubators facilitate the acceleration, discovery, validation, and application of new ideas and concepts in order to develop business models and to commercialize new products and technologies. The main purpose of this research is to examine Barcelona Activa as a successful business incubator in Catalonia (Spain), analyzing the incubator’s supply and demand for products and services from the resource-based view approach. Specifically, using a case study method, the research questions are the following: (1) What are entrepreneurs looking for from the business incubators?

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Strategies in E-Business: Positioning and Social Networking in Online Markets by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez

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