Inventing the Electronic Century: The Epic Story of the by Alfred D. Chandler Jr. PDF

By Alfred D. Chandler Jr.

ISBN-10: 0674018052

ISBN-13: 9780674018051

Customer electronics and pcs redefined existence and paintings within the 20th century. In Inventing the digital Century, Pulitzer Prize-winning company historian Alfred D. Chandler, Jr. lines their origins and all over the world improvement. From electronics leading mover RCA within the Nineteen Twenties to Sony and Matsushita's dramatic upward push within the Nineteen Seventies; from IBM's dominance in desktop expertise within the Fifties to Microsoft's wonderful instance of the production of aggressive virtue, this masterful research is vital studying for each supervisor and pupil of expertise.

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Additional resources for Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a new preface (Harvard Studies in Business History)

Sample text

S. television sales soared in a manner comparable to those in radio between 1922 and 1925 and personal computers between 1982 and 1985. RCA’s market share in receiving sets fell off, but its income from tubes, other components, and licenses took off sensationally. 6 percent. At the same time, its total revenues from manufacturing soared from $271 million in 1948 to $476 million in 1950. Then the shakedown began. S. 4 million in 1951, leveling off to an average of 6 million a year in the decade after 1953.

Therefore consumer electronics received a much smaller portion of funding and attention than had radio before the war and television in the 1940s and 1950s. Moreover, this downgrading of consumer electronics at RCA came just as the large Japanese firms and Europe’s Philips were beginning to concentrate on improving their electronics products and processes, many of whose technologies they had initially received from RCA. Then, as Robert Sarnoff took command, he was persuaded by André Meyer, a member of the RCA board of directors and senior partner of Lazard Frères and one of the most respected investment bankers of his day, to embark on a second strategy of growth.

Indeed, it moved out of the production of radio and television products altogether but continued to own and operate radio and Consumer Electronics: The United States | 31 television stations, to expand the CBS broadcasting group, and to enlarge its recording enterprise, Columbia Records, which it had formed in 1938. Nevertheless, the acceptance of RCA’s system did not assure RCA a market for its color TVs, even though it made a valiant effort to begin one. Its products and those sold by its competitors were large and expensive, priced at $700 to $800 a set.

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Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries, with a new preface (Harvard Studies in Business History) by Alfred D. Chandler Jr.

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