By Howie Jacobson
ISBN-10: 0470152524
ISBN-13: 9780470152522
ISBN-10: 0470224401
ISBN-13: 9780470224403
AdWords shall we each business-from eBay PowerSellers to Fortune 500 companies-create specific, cost effective ads campaigns on the net, and bills for the majority of Google's $6 billion in annual sales This all-new consultant is helping advertisers get a deal with on AdWords complexities and nuances, undertake AdWords most sensible practices, and switch clicks into ka-ching! issues coated comprise carrying out quickly and inexpensive marketplace learn, crafting a message that cuts during the litter, settling on AdWords settings, bidding on key terms, surroundings a greatest day-by-day spend, enhancing the internet web page that an advert issues to, trying out innovations, monitoring effects, and utilizing net analytics instruments contains an specific supply from Google-AdWords credit resembling the cost of the book-plus a spouse website with up to the moment AdWords advice and methods, narrated video walkthroughs, and unfastened trials of the author's software program
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Additional resources for AdWords For Dummies (For Dummies (Computer Tech))
Sample text
Select whether you want the page to show your business’s operating hours in the What Are Your Operating Hours at This Location? area. When you select the I’d Like to Specify Operating Hours radio button, the page immediately updates to enable you to enter the business hours for each day of the week. You can input different hours for each day of the week, close or open your shop with a check in the Closed check box, and even use military time if you think there’s a danger of some confused soul showing up at 3:00 am wondering why she can’t buy a leopard-skin lion tamer’s costume.
All of a sudden, out of the blue, Google is asking you to think! ) Don’t worry — you can just enter some placeholder text right now. As long as you don’t break Google’s rules (no profanity, no superlatives, no abbreviations, no drugs from Canada without Square Trade certification, no unproven claims, that sort of thing), you can pretty much write whatever you want. So don’t sweat this. ” You can enter the headline and two lines of text yourself, or click the radio button in the Give Me Ideas tab and follow the Google Wizard of AdWords.
Make any changes you like and click Save. whatever — in the fourth line of the ad. Use your URL to attract visitors to your Web site. com/Red-Staplers Change the URL by clicking the Edit link next to the fourth text box (the one with your Web site name in green) near the bottom of the page. Your display URL (the one that shows in your ad) doesn’t have to be identical to your landing URL (the page your visitors go after clicking). See Figure 2-7 for an example. Figure 2-6: Your first glimpse of the Control Panel.
AdWords For Dummies (For Dummies (Computer Tech)) by Howie Jacobson
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