New PDF release: The Meme Machine

By Richard Dawkins, Susan Blackmore

People are awesome creatures, with the original skill between animals to mimic and so reproduction from each other principles, conduct, talents, behaviours, innovations, songs, and tales. those are all memes, a time period first coined by way of Richard Dawkins in 1976 in his ebook The egocentric Gene. Memes, like genes, are replicators, and this spell binding publication is an research of even if this hyperlink among genes and memes can result in vital discoveries concerning the nature of the internal self.
Confronting the private questions about our internal selves, with all our feelings, thoughts, ideals, and judgements, Susan Blackmore makes a compelling case for the idea that the internal self is purely an phantasm created by means of the memes for the sake of replication.

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Extra resources for The Meme Machine

Example text

How do they get the cuts and stains so … right? ” A shirt might look normal enough until you try it on, and discover that the armholes have been moved, and are no longer level with your shoulders, like a capital “T,” but farther down your torso, like a lowercase one. Jackets with patches on them might senselessly bunch at your left hip, or maybe they poof out at the small of your back, where for no good reason there’s a pocket. I’ve yet to see a pair of Kapital trousers with a single leg hole, but that doesn’t mean the designers haven’t already done it.

There was no word—but perhaps he could find a substitute. “Abhed,” he offered. I had never heard him use the term. ” I marvelled at the choice; it was an echo chamber of a word. Gregor Mendel might have relished its many resonances: indivisible, impenetrable, inseparable, identity. I asked my father what he thought about Moni, Rajesh, and Jagu. “Abheder dosh,” he said. A flaw in identity, a genetic illness, a blemish that cannot be separated from the self—the same phrase served all meanings. He had made some peace with its indivisibility.

My God,” Gretchen said, trying on a hat that seemed to have been modelled on a used toilet brush, before adding it to her pile. “This place is amazing. ” he main r eason we asked T Gretchen to join us is that she un- derstands shopping. That is to say, she understands there is nothing but shopping—unlike our brother Paul, or our sister Lisa, whose disinterest in buying things is downright masculine. She and her husband, Bob, don’t exchange Christmas gifts but will, rather, “go in” on something: a new set of shelves for the laundry room, for instance, or a dehumidifier.

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The Meme Machine by Richard Dawkins, Susan Blackmore

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