By Ted Striphas
Ted Striphas argues that, even supposing the creation and propagation of books have unquestionably entered a brand new part, published works are nonetheless greatly part of our daily lives. With examples from exchange journals, information media, movies, ads, and a number of different advertisement and scholarly fabrics, Striphas tells a narrative of contemporary publishing that proves, even in a speedily digitizing international, books are something yet useless.
From the increase of retail superstores to Oprah's exceptional achieve, Striphas tracks the tools wherein the publication has tailored (or has did not adapt) to quick alterations in twentieth-century print tradition. Barnes & Noble, Borders, and Amazon.com have demonstrated new routes of site visitors in and round books, and dad sensations like Harry Potter and the Oprah e-book membership have encouraged the type of model loyalty which could in basic terms make advertisers swoon. whilst, advances in electronic expertise have offered the booklet with striking threats and specific possibilities.
Striphas's provocative research deals a counternarrative to people who both triumphantly claim the tip of published books or deeply mourn their passing. With wit and incredible perception, he isolates the invisible strategies wherein books have come to mediate our social interactions and impact our behavior of intake, integrating themselves into our workouts and intellects like by no means before.
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Extra info for The Late Age of Print: Everyday Book Culture from Consumerism to Control
SOURCE: CHRONICLE OF HIGHER EDUCATION, OCTOBER 31, 2005, B22. USED WITH PERMISSION OF CAROLE CABLE. Despite all this think-big entrepreneurial optimism, many continue to doubt the worth of e-book technologies. Take a cartoon published in a 2005 edition of the Chronicle of Higher Education, whose caption reads: “The problem with e-books is that they are e-books” (fig. 1). If this tautological statement makes us laugh, we do so most likely because we share a highly specific, normative vision of books and book reading.
Pull one off the shelf and observe with surprise and puzzlement that all the pages are blank. These volumes are, in effect, blank visual tapes of sorts, onto which it is possible to impress a text that can be read like a book and erased after use. . Even when they are not erased, it is probable that the printed contents of these books will not be permanent. There are many reasons for this, not the least of which is its commercial impact. 76 In this passage the author of the article anticipates a future that diverges from the dominant relations of commodity ownership I’ve previously described.
A 1927 New York Times article on “mimic books” suggests as much. What’s intriguing about the piece is that it posits built-in bookshelves not as solutions to the problem of too many books in the home but rather as problems in their own right. Some homeowners “build their bookshelves to the ceiling in the ambition some day to fill them up,” wrote the article’s author. ” These typically consisted of lengths of cardboard or wood, upon which would be affixed imitation leather or similar material designed to look like a row of bound printed volumes.
The Late Age of Print: Everyday Book Culture from Consumerism to Control by Ted Striphas