Download e-book for kindle: The customer-funded business: Start, finance, or grow your by John Mullins

By John Mullins

ISBN-10: 111887885X

ISBN-13: 9781118878859

Who wishes investors?

More than generations in the past, the enterprise capital neighborhood - VCs, enterprise angels, incubators and others - confident the entrepreneurial international that writing company plans and elevating enterprise capital constituted the dual centerpieces of entrepreneurial exercise. They did so for strong purposes: the occasionally striking returns they've dropped at their traders and the astonishingly huge businesses that their environment has created.

But the majority of fast-growing businesses by no means take any enterprise capital. So the place does the cash come from to begin and develop their businesses? From a way more agreeable and hospitable resource, their shoppers. That's precisely what Michael Dell, invoice Gates and Banana Republic's Mel and Patricia Ziegler did to get their businesses up and operating and switch them into iconic manufacturers

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Extra resources for The customer-funded business: Start, finance, or grow your company with your customers’ cash

Example text

This will survey how much consumers are willing to pay for certain items. From our research, most sales in the brewpub industry come from food items. However, the greatest profit margin is incurred from alcohol sales, mainly house brewed items. Pricing will change from time to time due to certain conditions, but will remain the same for the most part. Pricing will be reviewed on a monthly basis at a minimum. Alcohol prices will vary depending upon competitor pricing, size, and cost of goods. The Hopstreet Brewery will price its beers similarly to competitors.

The Hopstreet Brewery should not have much trouble beating out these weak competitors, but will have trouble with some of the better restaurants. The goal of The Hopstreet Brewery will be to achieve equality with these restaurants, because they are local favorites and have been in the area for a long time. The Hopstreet Brewery will beat out all of the restaurant competition in alcohol category. The Hopstreet Brewery will serve a large selection of homebrewed beers that will be unmatchable by these B U S I N E S S P L A N S H A N D B O O K , Volume 11 19 BREWPUB restaurants.

5. Strategic alliances with other businesses. The Hopstreet Brewery will try to form alliances with others to promote business. This could be beneficial to both sides. Businesses could advertise for each other, give away coupons, encourage consumers to visit, etc. Investor Information The Hopstreet Brewery is seeking an outlay of $280,000 from investors. 4 million loan from the bank. Investors will be paid back over a maximum 20–year period on a monthly basis. Please see financials for more details.

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The customer-funded business: Start, finance, or grow your company with your customers’ cash by John Mullins

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