An anthology Malcolm Gladwell has known as "riveting and indispensable," The most sensible enterprise Writing is a far-ranging survey of business's dynamic courting with politics, tradition, and existence. This year's decisions contain John Markoff ( New York Times) on thoughts in robotic expertise and the decline of the manufacturing unit employee; Evgeny Morozov ( New Republic) at the questionable price of the preferred TED convention sequence and the belief in the back of it; Paul Kiel ( ProPublica) at the ripple results of the continuing foreclosures main issue; and the notorious op-ed by means of Greg Smith, released within the New York Times, saying his holiday with Goldman Sachs over its buying and selling practices and corrupt company ethos.
Jessica Pressler ( New York) delves into the private contention among Tory and Christopher Burch, former spouses now competing to dominate the style international. Peter Whoriskey ( Washington Post) exposes the human price of marketing prescribed drugs off-label. Charles Duhigg and David Barboza ( New York Times) examine Apple's unethical hard work practices in China. Max Abelson ( Bloomberg) experiences on Wall Street's fun response to the diminishing annual bonus. Mina Kimes ( Fortune) recounts the grisly tale of a company's unlawful trying out -- and misuse -- of a scientific gadget for revenue, and Jeff Tietz ( Rolling Stone) composes essentially the most poignant and accomplished pix of the monetary crisis's dissolution of the yankee center type.
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Curtis installed and repaired fire sprinklers in Phoenix; Concita worked as a pharmacy technician. Their combined income averaged $60,000 a year. Before the Great Recession, they had never been jobless. They lost their home after exhausting their available cash and the money in Curtis’ medical savings account. Their oldest child was in college, and they were able to send their next oldest to live with his aunt. With Canaan, they drove to California to stay with relatives. When they arrived, however, they found that another family, also recently homeless, had already moved in.
To stay afloat, Ramos borrowed from friends and relatives, which weighed on her, her friend Shearer says. ” Ramos would get occasional calls from Petersen, her mortgage broker. “He was like my best friend,” she recalls. ’ ” He knew about the car accident and that she was struggling, she says.
Around the same time, her father had begun suffering from Alzheimer’s, so her parents moved in. A friend, Elaine Shearer, remembers seeing Ramos working with concrete behind the house with a baby carrier on her back. Occasionally, when Ramos had to deliver her product at night, the children would join her, sleeping in car seats. Still, the job allowed her to set her own hours and stay close to home. In 2004, her business took a major hit when another company underbid her and won the contract that had been her principal source of income for six years.
The Best Business Writing 2013