By Jon Spoelstra
That's correct. YOU.
You've bought a problem.
You've bought a product that isn't first in its class.
It's no longer even second.
You've received to discover how to industry that product.
What Are You Going To Do?
You're going to learn this ebook, that is what.
Let's face it. There comes a time within the lifetime of each enterprise while a services or products doesn't promote as much as expectations.
Maybe your product is outdated. Or hasn't been situated properly. Or is competing in a crowded industry. regardless of the cause, Ice to the Eskimos is devoted to supporting you reclaim that misplaced floor. it really is approximately taking a services or products and turning it right into a winner. If you could have a product that's not the easiest in its box, then you definitely will love Ice to the Eskimos. Take the rules Jon Spoelstra writes approximately and run challenging with them—you'll be surprised by way of the results.
Written by way of the previous president of the hapless New Jersey Nets, Jon Spoelstra is the fellow accountable for tripling that team's lagging sales in precisely 3 years and extending the season-ticket holders base by way of 250 percentage. This man is aware what he is conversing approximately. What all people else had visible as a misplaced reason, Spoelstra observed as a very good chance to reawaken a drained and overwhelmed product to accomplish unheard of profitability.
Not only for activities dealers, this energetic, pleasing ebook effectively makes the bounce from activities to no matter what your product might be. The suggestions Spoelstra perfected whereas operating for groups within the NHL and NBA—from cutting edge packaging to snapshot overhaul—apply to any product in any corporation. the various profitable examples are bound to make Ice to the Eskimos a must-read for someone with a services or products to sell.
Ice to the Eskimos is certain to be an immediate advertising vintage. it's going to express hundreds of thousands of readers easy methods to industry their product...sometimes even after they have given up desire. through the use of the robust innovations during this publication, you can too discover ways to in achieving the very unlikely and industry ice to the Eskimos.
Read or Download Ice to the Eskimos: How to Market a Product Nobody Wants PDF
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Additional info for Ice to the Eskimos: How to Market a Product Nobody Wants
It didn’t happen. We went on to win thirty-four games and lose twenty-six. Regardless of what crazy future faces my son as a coach, at least he knows what he wants to do. He knows what he is, he knows where he is going. I find that the main problem for companies that have trouble marketing themselves is knowing who they are and what their market really is. If you think you know who you are and what your market really is, after reading this chapter you might see different pixels that change the whole image.
Then when they were totally entranced by the beautiful music, the boats would crash on the rocks and everyone would die. Ulysses wanted to hear the Sirens’ song, but he didn’t want to crash on the rocks and die. So he took wax and plugged the ears of his sailors so they couldn’t hear the song. Then he had himself strapped to the mast so that he could not get free. Thus he heard the song—it drove him momentarily crazy—but he didn’t crash on the rocks and die. So let’s say that you heard the siren song of Manhattan.
Regardless of what crazy future faces my son as a coach, at least he knows what he wants to do. He knows what he is, he knows where he is going. I find that the main problem for companies that have trouble marketing themselves is knowing who they are and what their market really is. If you think you know who you are and what your market really is, after reading this chapter you might see different pixels that change the whole image. Most of us never get the chance to market the best product in the best market with the biggest advertising budget and the biggest market share.
Ice to the Eskimos: How to Market a Product Nobody Wants by Jon Spoelstra