By Gabe Piccoli
ISBN-10: 1118057112
ISBN-13: 9781118057117
Piccoli's Information platforms for Managers deals an interesting, non-academic kind and actionable frameworks to aid managers envision tips on how to advance price further IT-dependent strategic tasks. The model with circumstances deals an "all in a single" ebook to settle on assorted instances. every one case has broad notes ready via the writer to assist train a significant direction. half III on "The Strategic use of IS" bargains particular and invaluable frameworks that MBAs may be capable of placed into perform. models supply flexibility and extra chapters on ERP and company Intelligence/Analytics advert price. The textual content is well-written with transparent examples of the theories and frameworks it introduces in addition to nice company instances that may be used for dialogue to higher train a few topic that's important to profitable managers sooner or later.
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Extra info for Essentials of Information Systems for Managers: Text Only
Example text
Perhaps, though, the most important implication of the pervasiveness of computing for today’s management is to be found in the sheer size of organizational investments in IT equipment, software, and services. The ever-increasing amount of money being spent on IT is largely due to one of the most interesting characteristics of software. Software is extremely malleable and can be molded into almost anything. Through the infinite combinations in which software code can be written by talented engineers and programmers, digital devices can morph into an infinite number of applications, many still left to invent!
CHAPTER 1 / INFORMATION SYSTEMS AND THE ROLE OF GENERAL AND FUNCTIONAL MANAGERS technology constantly opens up new possibilities for innovation in strategy, products, processes, and organizational design. , labor, brand, capital). Let’s look at examples of what happens when this partnership works well: ■ Consider Caesars Entertainment, now the largest casino resort operator in the world. , the Mirage, Treasure Island, the Bellagio). At that time Harrah’s chairman and CEO, Philip Sartre, sensed that customer knowledge and customer loyalty could become the firm’s core competency and differentiation driver.
To do so, we must first cover some important background information and introduce some key definitions. INFORMATION SYSTEMS: DEFINITION In order to refocus our attention from the IT investment perspective to a more comprehensive IS design perspective, we need to first define the concept of information system and separate it from IT. IS, Not IT Without a doubt, information technology engenders a plentitude of confusing lingo, technical terms, and acronyms—a problem compounded by the many half-prepared, fast-talking individuals using terminology incorrectly.
Essentials of Information Systems for Managers: Text Only by Gabe Piccoli
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