By In Lee
ISBN-10: 1605661546
ISBN-13: 9781605661544
ISBN-10: 1605661554
ISBN-13: 9781605661551
Lately, e-business functions have advanced past enterprise transactions and providers to incorporate client courting administration (CRM), cellular computing, internet mining, e-healthcare, social networking, and internet 2.0. As e-business maintains to create new company versions and applied sciences, researchers, larger schooling school, and practitioners are in nice desire of applicable reference assets to reinforce their realizing of all points of e-business applied sciences and administration. Emergent suggestions for E-Business methods, providers and Implications: Advancing company Frameworks is an authoritative selection of unique, in-depth, and cutting edge learn articles on e-business options, types, tactics, providers, and purposes. This e-book provides an built-in view of rising concerns and applied sciences addressed via popular students, supplying researchers and practitioners with the state-of the-art reference for destiny examine and practices on quite a lot of subject matters together with e-CRM, e-business version, multi-channel administration, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.
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Extra resources for Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks (Advances in E-Business Research Series)
Example text
To ensure greater validity of the data on the internal reality of the bank studied, triangulation of data was performed at two levels: triangulation of the type of data sources (primary or secondary), and a triangulation within a single series of data sources (diversification of sources of a similar nature). Triangulation puts the research tool to the test by ensuring that the results obtained are not a reflection of the methodology (Bouchard, 1976). In effect, the research was conducted according to two perspectives: the bank’s discourse through internal communications, and the personnel’s perspective – that is, its vision of the relational strategy implemented and its effectiveness.
Triangulation puts the research tool to the test by ensuring that the results obtained are not a reflection of the methodology (Bouchard, 1976). In effect, the research was conducted according to two perspectives: the bank’s discourse through internal communications, and the personnel’s perspective – that is, its vision of the relational strategy implemented and its effectiveness. For this bank, 10 interviews were conducted in different branches located in separate geographic locations. This was done deliberately so that the maximum information from each branch and A New Conceptual Framework for Greater Success with Integration of E-CRM new information specific to this particular environment could be elicited, in order to maximize the marginal contribution of each branch investigated.
First, the banks hoped to optimize their costs: ERP was the integrated software package that met this need by acting, in effect, on expenditures. Because cost reduction was not open-ended, firms then sought to act on the second parameter of the equation by attempting to influence revenue generation; CRM met this need by improving management of sales, marketing, and customer service. To implement such a customer-oriented strategy, the banks acquired various technologies that helped them to gather, cross-tabulate, and analyze customer databases (Franke, 1988; Liu, 2007).
Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks (Advances in E-Business Research Series) by In Lee
by Edward
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