By David Ogilvy
The long–awaited reissue of the million–copy best–seller that FORBES journal referred to as “A important primer on advertisements for any businessman or investor.” With a brand new Foreword through Sir Alan Parker.
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Extra resources for Confessions of an Advertising Man
91) says: Reared in a media culture that relentlessly lobbies for their attention and panders to their whims, many young adults ﬁnd it refreshing when religious leaders demand sacriﬁce, service, and renunciation of consumerism. They feel strangely liberated by orthodoxy’s demands of obedience and objective morality, which belie their culture’s tendency toward individualism and moral relativism. Generations subsequent to the baby boom seem to have achieved a level of decision burnout. Having been asked their opinion about everything since birth, they now want someone else to make decisions for them.
This supplement was a promotional tool for these channels to receive increased distribution from cable and satellite operators. Each page contained the network’s mission statement, the number of subscribers, programming highlights, demographic research, marketing support, and contact names and information for afﬁliate sales and marketing. The channels are Christian in orientation, though one or two bow their hats to other religions. The category has even spawned subgenres. ” JCTV speciﬁcally targets 13 to 29 year olds and features music, sports, and reality programming, all with a faith-based undertone.
62) This focus on the personal and the therapeutic has its roots in psychology. Says Roof, “We might even go so far as to say that the psychological is the mode of the religious in middle-class American culture today” (1993b, p. 167). Religion has become less about salvation than about feeling good. Even in the halls of evangelicalism, the tone is less about helping the world and more about how you have already been saved. 10 The emphasis in our church isn’t how to get your sins removed, because that’s pretty easy to do.
Confessions of an Advertising Man by David Ogilvy