Download e-book for kindle: Casos de Éxito en Estrategia by Business Week

By Business Week

ISBN-10: 9701062671

ISBN-13: 9789701062678

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Extra resources for Casos de Éxito en Estrategia

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Johnson, analista de Forrester Research Inc. ” Amazon tampoco está sola en sus ambiciones. , el mercado más grande de Internet, construye su propia plataforma de comercio electrónico. indd 19 4/18/07 10:58:31 PM CASOS DE ÉXITO EN ESTRATEGIA bienes. Cada vez más, los comerciantes de todos los giros miran a las dos compañías como los canales El negocio componente cruciales hacia los clientes en línea. eBay no es el “negocio a negocio” (B2B) único competidor. El líder de las búsquedas, Google de Amazon viene con mayores y más previsibles Inc.

Así es que cuando visita tiendas económicas y ventas de garaje, puede comprar libros que sabe serán rentables para revender. Por ejemplo, pagó ocho dólares por Suicide and Attempted Suicide: Methods and Consequences y lo vendió por 275 dólares. De 100 000 dólares en ventas este año, espera hacer 250 000 dólares el año siguiente porque ha reducido el tiempo que toma comprar y vender libros en dos terceras partes. “Sin los servicios Web de Amazon no estaría en este negocio”, nos dice. Eso no es todo.

6 por ciento de las ganancias en el reciente trimestre y fomentó la productividad a casi un millón de dólares de ganancias por empleado. Eso es tres veces la ganancia por empleado en IBM y casi dos veces la tasa de Hewlett-Packard Co. Aun así, esto no es suficiente para el inquieto Michael Dell. Él quiere asegurarse que la compañía que ha edificado durante la mitad de su vida pueda perdurar después de que él se vaya. Así es como él y Rollins planearon un ambicioso objetivo financiero: 60 mil millones de dólares en ingresos para 2006.

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Casos de Éxito en Estrategia by Business Week

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