By Elearn (Auth.)
ISBN-10: 0080557449
ISBN-13: 9780080557441
Business setting appears to be like on the significant components that impact an organisation's process. It equips newcomers with a portfolio of instruments together with PESTLE, portfolio research, power audits, SWOT and stakeholder research to examine the inner and exterior setting in which their agency operates and demanding situations them to increase their realizing in their organisation's strategic direction.
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Extra resources for Business Environment Revised Edition
Sample text
If there is more supply by organisations than demand by consumers, the price goes down. 2). Stocks and shares, houses, petrol and coffee beans may act like this, but if your local supermarket is running out of beans, it is not going to put the price up just because there are only a few tins left. That would be counterproductive, as competition may induce the consumer to buy elsewhere next time or switch to mushy peas instead. The price of electricity does not go up just because there is more demand in winter.
You have an impact. You could think of the products and services you provide to your internal customers as a portfolio. Which ones are growing in Business Environment importance, which shrinking? Which ones can be improved? Which should be dropped? This type of thought process can keep you alert to change and keep you action focused. 2 The organisational landscape Business Environment In this theme you have looked at the landscape that impacts on the way your organisation operates. Examine the culture and structural types within an organisation and how they operate as a vehicle for change Cultural and structural types have been defined by Charles Handy as being based on a power culture, a role culture, a task culture or a person culture.
Forecasting product demand evaluating new technology as a value-driven factor negotiating agreements with suppliers - internal and external finding new sources of supply applying the marketing mix - planning all aspects of marketing a product or service to match the requirements of a specific market, such as price, product, promotion, place (the 4Ps). A useful starting point is to learn about the market in which your organisation is operating. 3 The key players Business Environment 3 The key players Business Environment Market research Market research is a systematic collection and analysis of data about your target market, competition and/or environment.
Business Environment Revised Edition by Elearn (Auth.)
by Jason
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