By Sahar Hashemi, Bobby Hashemi
Someone Can Do It chronicles the beginning and evolution of a winning enterprise dream. starting with the Hashemi siblings' first conversations (when the seed of the belief was once planted) it follows the development of espresso Republic from marketing strategy to the current day. espresso Republic is now worthy round £50m with ninety retailers round the UK.
This is a start-up company booklet for genuine humans. Sahar and Bobby take the reader step-by-step via each element of beginning and becoming a enterprise from asking 'why?' and writing the plan to hiring employees and letting cross. The ebook is illustrated all through with inspirational anecdotes from their very own event. it's a very own tale of dreaming, performing and succeeding providing a myriad of classes for aspiring marketers and blowing aside the parable that in basic terms 'special' humans commence profitable companies.
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Additional resources for Anyone Can Do It: Building Coffee Republic from Our Kitchen Table--57 Real-Life Laws on Entrepreneurship
We had found the light bulb. It was all gut-instinct stuff at this stage, but that is all the light bulb stage is about. Our idea felt right on the first night we talked about it, and the next morning it still felt right. At the end of the next day after a bit of investigation it felt even better. We knew that a bona fide light bulb had been turned on. ” - WALLY AMOS Now what? MARKET RESEARCH 37 CHAPTER THREE: MARKET RESEARCH TURNING THE IDEA INTO A BUSINESS So you’ve got a great idea for starting a business and you feel confident in your vision.
Law 8: So decide for yourself what to do. You have to make the decision and only you can do it There is nothing honourable about being an entrepreneur or dishonourable about working for someone else. It’s all about what YOU want from your life and from your day. Entrepreneurship has got to be your kind of thing. We suggest that you consider whether or not to proceed very carefully. Ignore books and entrepreneur checklists that ask questions like: Do you love failure? Do you anticipate rejections with glee?
GOETHE The great thing about commitment is that it exists on an everincreasing curve. Don’t expect to be fully committed at the outset. 12 ANYONE CAN DO IT We will explain in Chapter 3 how, as you begin to work on turning your idea into a reality, you will get more and more committed. But at this stage all you need is the commitment to being an entrepreneur. Law 10: Don’t bother if you’re just in it for the cash Wanting to get rich isn’t a good enough reason to start a business. Although the best way to make a fortune is to start your own business it should not be why you do it.
Anyone Can Do It: Building Coffee Republic from Our Kitchen Table--57 Real-Life Laws on Entrepreneurship by Sahar Hashemi, Bobby Hashemi