By D. Spring
ISBN-10: 0230116949
ISBN-13: 9780230116948
In the course of the Nineteen Forties and Fifties, American advertisers made themselves important to enterprise, media, govt, and spiritual institutions. They predicted an American-led worldwide shopper order supported via ads established media the place the logo took priority over the company that owned it, and advertisements, propaganda, and public relatives have been thought of an analogous thing. To aid those principles and make sure that the ads remained of price, they confirmed relationships with the government and nationwide defense organisations, constructing a community and technique for disseminating persuasive details that survives into the twenty-first century.
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Additional info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961
Example text
11 This national network enabled the Advertising Council to launch a uniform campaign across the nation. In addition to sending out complete packets with premade advertising mats, it disseminated program guides for a week’s worth of community activities, films, radio scripts, and a collection of newspaper articles and editorials, all of which helped create a cohesive branding for what the United States of America had to offer its citizens and the world. ” ● 33 of America. Named the American Heritage Foundation, the membership roster overlapped with the Advertising Council and the council prepared the foundation’s campaign literature and advertising copy.
He told advertisers that by serving the public, advertising could improve its reputation; they were “in an era of soul-searching” where advertising existing only as a capitalist enterprise, designed to make money for itself and for the businesses that advertised, was longer enough for the public to accept advertising. ” Young’s remarks eventually earned him the title “grandfather” of the Advertising Council, and created a strategy for free enterprise practitioners to use in persuading the public.
At each stop of the Freedom Train, the American Heritage Foundation solicited donations, leaving Americans to pay for the project at every level. They bought the brand-name products of the sponsors, paid taxes used to fund project services, and gave public donations. Cities hosting a stop were expected to contribute two cents per resident. Collection bowls used to gather donations from the public averaged from $200 to $500 per day. 26 Freedom Follows the Flag The Advertising Council and the American Heritage Foundation wanted to stress to Americans their new role in the world.
Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring
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