By Ray Edwards
With the activity marketplace in a country of flux, and lots of former company staff remarkable out on their lonesome, there's a new specialize in self-owned companies and the entrepreneurial spirit. And the hot frontier is the web. yet very like the brick and mortar version, on-line revenues has its personal lingo and calls for a brand new method of revenues language. Ray Edwards’ new publication, "Writing Riches", opens the door to the hot on-line enterprise proprietor and marketer, giving insiders assistance and secrets and techniques in keeping with his personal very winning occupation. for example: * you need to faucet the profit-pulling strength of compelling copy--and watch your product or service FLY off the shelf at blinding speeds! * you need to know the way altering quite a few phrases in your site can double or maybe quadruple your sales--overnight! * you realize the magic revenue energy of killer copy--but don't need to shell out $30,000 (or extra) whenever you wish revenues replica written. * you are an entrepreneur or solo expert and wish to jot down your personal reproduction to get your internet revenue move began. * you must educate your on-staff copywriter within the secrets and techniques of confirmed direct-response copywriting that will get effects. no matter if new to the area of on-line revenues writing, or a veteran with a wish to take it to the subsequent point, "Writing Riches" is the precise resource for fulfillment.
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Extra info for Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy
The typical sales letter has fifteen basic elements. It’s a formula. And if you follow the formula, you will get predictable results. You will sell stuff. The 15 Sales Letter Building Blocks 1) The pre-head. The pre-head is also sometimes referred to as the eyebrow. I guess that assumes that you think of a sales letter as a face. Because it’s a sentence fragment usually found at the top left of the sales letter, it may look a bit like an eyebrow. ” Now, if you’re the owner of a dog that belongs to the pug group, that’s going to grab your attention quickly.
How do I know? Because I am a proud pug owner, and I can tell you that anytime I see something that’s directed to pug owners, it’s got my attention. I want to know: What do you have for me? What might I be able to spend my money on for my dog? That’s how the pre-head works. It is a short sentence fragment designed to grab the reader’s initial attention. It works very well regardless of what your product might be. ” I think you see the principle involved here. You’re targeting the prime prospect for your message and you’re qualifying him or her.
Very few people understand and intimately know how to skillfully apply both ends of the copywriting spectrum—from capturing hearts to capturing wallets, from applying human psychology to making sales, and from telling compelling stories to boosting conversion rates. An even fewer number of people know how to explain it and explain it adequately, particularly in insightful, cogent, and practical ways. Especially when it comes to the elusive, rapid-pace, and ever-changing world of Internet copy, that number seems to be a diminishing one.
Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy by Ray Edwards