Writing Copy for Dummies by Jonathan Kranz PDF

By Jonathan Kranz

ISBN-10: 0764569694

ISBN-13: 9780764569692

Tips about writing to shoppers and business-to-business

Create eye-catching, results-oriented, sales-generating copy

Need to supply successful reproduction on your enterprise? This quick, enjoyable advisor takes you thru each step of a profitable copywriting venture, from junk mail, print advertisements, and radio spots to websites, articles, and press releases. You'll see the best way to assemble an important details ahead of you write, construct information, land revenues, and preserve buyers coming again for more.

Discover How To:

- Write compelling headlines and physique copy

- flip your examine into fantastic ideas

- Create motivational fabrics for worthwhile causes

- repair initiatives once they cross wrong

- Land a role as a copywriter

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Additional info for Writing Copy for Dummies

Example text

Lesser, A. (1933). The Pawnee ghost dance hand game. In M. J. ), Acculturation: The study of culture contact (pp. 6–9). New York: Augustin. Lin, C. A. (1998). Uses of sex appeals in prime-time television commercials. Sex Roles, 38, 461–475. Markus, H. , & Kitayama, S. (1991). Cultures and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224–253. McCracken, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods.

Newspapers and handbills or posters. 3. Show-windows. 4. Painted signs and placards. Do you know of other ways of advertising? What are the best ways you have found in your experience for attracting attention under these four ways of advertising? Please name them in the order of their importance from best to poorest. Give your reasons why each way of attracting attention does attract attention. What are the best ways you have found in your experience for inducing people to buy? ) Please name them in the order of their importance from best to poorest.

Psychology in the business world was begun at the same time. In the fall of 1895, Harlow Gale, an instructor in the Psychology Department at the University of Minnesota, began his research on the psychology of advertising. It was, perhaps, the first work by any American psychologist in the field that would become known as business psychology and later as consumer psychology and industrial–organizational psychology. Gale sent a brief questionnaire to approximately 200 businesses in the twin cities of Minneapolis and St.

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Writing Copy for Dummies by Jonathan Kranz

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