By Doug Levy
ISBN-10: 145070073X
ISBN-13: 9781450700733
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Extra info for Winning in the Relationship Era: A New Model for Marketing Success
Sample text
TV show Thumbs Up! com/broadband) to promote the artists and events that it sponsors. Scion also used shows like Slick’s Picks to go around the country interviewing artists, stores, and events and putting short videos on the site. 18 Dealerships made it clear that this was not the typical car-buying experience. For each model it sold, Toyota offered only one trim option and one price to keep the buying process extremely simple and hassle free. Toyota then offered buyers a variety of popular after-market parts to give them plenty of options to personalize their Scion.
TV show Thumbs Up! com/broadband) to promote the artists and events that it sponsors. Scion also used shows like Slick’s Picks to go around the country interviewing artists, stores, and events and putting short videos on the site. 18 Dealerships made it clear that this was not the typical car-buying experience. For each model it sold, Toyota offered only one trim option and one price to keep the buying process extremely simple and hassle free. Toyota then offered buyers a variety of popular after-market parts to give them plenty of options to personalize their Scion.
G. members, and the Fly & Ride program invites members to fly to locations around the world and pick up a Harley to tour the countryside. Harley owners are some of the strongest 44 The tattooed arm of an avid Harley-Davidson brand advocate. Section 3 brand advocates you’ll find. In fact, tens of thousands of people have tattooed themselves with the Harley-Davidson logo, and Harley fans have uploaded more than 55,000 YouTube videos. To Harley-Davidson, customers are not merely people who buy their product—they are passionate brand partners.
Winning in the Relationship Era: A New Model for Marketing Success by Doug Levy
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