By Jost Krippendorf (Eds.)
Read or Download The Holiday Makers PDF
Similar advertising books
You wish unswerving shoppers, not only chuffed ones. handling the buyer adventure: flip buyers Into Advocates exhibits you ways to regulate your shopper event and obtain the rewards.
A finished figuring out of the most important instruments and methods in the back of any business plan is vital to each enterprise. Written in a transparent, useful sort this ebook covers the administration of your: markets; aggressive place; shopper behaviors; pricing options; products/services; distribution; finance; and advertising possibilities.
Napoleon Hill's vintage mental-exercise ebook teaches you every little thing you must comprehend to empower your self for fulfillment. Drawing at the studies of not just the writer, yet recognized U. S. businessmen, Hill makes real-world classes which someone can stick with. one of many nice self-help books of all time
Are you prepared to develop into the following industry chief? Investor and profitable entrepreneur Richard Koch and enterprise capitalist Greg Lockwood have spent years learning what makes winning companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who prestige. the answer's uncomplicated: They Simplify.
- Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
- Bang! Getting Your Message Heard in A Noisy World
- Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships
- Brand management 101 : 101 lessons from real-world marketing
- Customer Connections: New Strategies for Growth
- The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Additional info for The Holiday Makers
The tourist industry takes this wish up on the spot and offers a picture-postcard world. What is supplied both creates and satisfies the need to see as many familiar, safe and enjoyable things as possible surrounded by an aura of exoticism. This leads to the development of operetta-like tourist resorts which have nothing to do with reality and which are pure theatre, provided artificially with all the expected scenery. 34 The holiday machine or: the recreation cycle ‘Foreign’ elements are administered in small doses and in a palatable form and are reduced to the picturesque.
The uncultured tourist, who spends the holidays lazing on the beach, doesn’t care a damn about the country and people he is visiting and watches TV,plays cards and eats sausages and fried eggs, like at home. The rich tourist, who can afford anything he fancies and does spend lavishly, who puts his prosperity on show and enjoys being waited upon hand and foot. 42 The holiday machine or: the recreation cycle The exploiting tourist, who spends his holiday at the cost of other peoples and cultures and takes advantage of the poverty of others.
Preachers can promise their congregation a paradise after death. e. the counter-image of everyday life, expressing on the one hand informality, abandonment, serenity, freedom, pleasure, and on the other hand peace, space, time standing still, relaxation, a certain ‘romanticism’, a return to nature, to our origins, or a special, extraordinary experience . . g. g. the everyday appearance of the local population) . , . The motives of the mobile leisureman 21 When depicting people from a different culture caution is needed; they should not appear too strange, that is, they should not deviate too much from our beauty ideal, because that could give rise to prejudice; subconscious reactions of fear may also play a role then .
The Holiday Makers by Jost Krippendorf (Eds.)