By Tom Monahan
ISBN-10: 0471417424
ISBN-13: 9780471417422
An Adweek booklet grasp the innovations that prime businesses use to spark creativity In latest enterprise setting, gaining the aggressive part via inventive and unique considering is a vital part of model method. inventive chief of ads Tom Monahan bargains a clean examine the topic, offering demanding and speedy tools for liberating the brain and encouraging energetic creativity in oneself and others. His 180-degree Thinking(TM), a hundred MPH approach, and different thoughts he employs in his artistic consulting perform are easy-to-use suggestions for unleashing new rules and facilitating inventive product improvement, advertisements, and advertising plans. This ebook has the additional advantage of Monahan's event of utilizing those equipment at A-list buyer businesses.
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Additional info for The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
Example text
Your resume is like an athlete’s highlights film. When baseball greats like Derek Jeter or Ken Griffey Jr. are renegotiating their contracts, what do you think their highlights films feature? They put their problemsolving skills front and center. To demonstrate how good they are, do you think they are going to feature a segment where they make a routine play—catching an easy ball hit weakly right at them? I don’t think so. They’re going to show themselves stretching deep into “the hole,” as baseball people like to call it, or jumping impossibly high to snare a nearly hopeless catch.
A conventional way to communicate "our chip is faster" would have been to say, or somehow show, that the G3 chip is faster. Apple, proving that they practice what they preach when they say, "Think different," showed the competition's chip as being slow with this 180 approach. ) Your Career Highlights Film 51 superhuman limits when they need to. Their highlights films show them going beyond the routine. As does your highlights film—that is, your resume. By definition, accomplishment is problem solving.
I wasn’t here last year. ” No, this time it’s not in the problem solver’s known. It’s in someone else’s known. But the answer is still found. Therefore it’s not a real problem. If you can’t find a solution, if the solution does not already exist, then you have a real problem and you have no choice but to be creative. That drama sounds like this: “We didn’t have this holiday promotion last year. It’s a new holiday. No company has ever done this promotion. ” BAM! The wonder gland kicks in. Now you have a real problem.
The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking by Tom Monahan
by David
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