By Joel Comm
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Extra resources for The AdSense Code: What Google Never Told You About Making Money with AdSense
Fig. 1 On this website, Tim Carter employs subtle design and placement to make AdSense the center of attraction. shtml 42 © Copyright 2006, Joel Comm and InfoMedia, Inc. All rights reserved worldwide. 2 Make The Border Go! You can more than DOUBLE your click-through's with this one simple tweak! Even before the Internet, ads in newspapers and magazines were marked off with a thick, heavy border. No wonder borders and boxes have come to symbolize advertising messages. Fig. 2 How to make the border disappear!
That’s not the sort of thing that’s going to make an ad look like content. Fig. ” Sure, you’ve also got “Ads by Google” right next to it but you want to deemphasize your ads as much as possible, not push the fact that they came from a third party. What effect will that little notice have on your click-through rate? That’s something you’ll need to check. Once you’ve optimized your ads, opt out of the “Advertise on this site” feature for a week and check your CTR. Then opt back in and compare the results.
You can wrap the text around the ad, forcing the reader to look at it if he wants to read the article. That’s very effective. But you can really put these sorts of ads anywhere on the page. com, I’ve put two rectangular ads right at the top of the page so 30 © Copyright 2006, Joel Comm and InfoMedia, Inc. All rights reserved worldwide. that they take up the bulk of the space the user sees before he starts to scroll. That’s a very aggressive approach that might not work on every site. It’s worth trying though because if it works for you, you can find that it brings in great revenues.
The AdSense Code: What Google Never Told You About Making Money with AdSense by Joel Comm