By John Caples
ISBN-10: 0130957011
ISBN-13: 9780130957016
A legend in advertisements for greater than 60 years, John Caples's vintage paintings has been up to date to maintain all the candid research and valuable award-winning rules from the unique whereas bringing it modern at the many alterations within the box.
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Extra info for Tested Advertising Methods (Prentice Hall Business Classics)
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Tested Advertising Methods (Prentice Hall Business Classics) by John Caples
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