By Tony Magee
In 1993, Tony Magee, who had foundered at each task he’d ever had, made up our minds to turn into the founding father of a brewery. So you must begin a Brewery? is the exciting first-person account of his gut-wrenching demanding situations and unforeseen successes.
Based in Petaluma, California, the Lagunitas Brewing corporation makes craft beer that's basic and flavorful and defies categorization. an identical might be acknowledged for this publication. equivalent components memoir, narrative, and company story—with liberal dashes of popular culture and native color—this sincere but hilarious account of a one of a kind, made-in-America trip simply occurs to culminate with the luck of 1 of the nation’s most well liked craft beer manufacturers. In two decades, Lagunitas has grown from a shoestring operation to be the 5th largest—and the quickest growing—craft brewer within the United States.
First released in a restricted version years in the past by means of a tiny California press, So you need to begin a Brewery? has right here been revised and up to date to incorporate Lagunitas’s institution of a brand new brewery in Chicago, set to open in 2014. So you need to begin a Brewery? is unglamorous and entire of unique digressions, yet it’s by no means afraid to clutter with the nuts and bolts.
This is a must-read for all who've thought of beginning their very own business—or have sweated blood operating to get one on its ft. advised within the shiny voice of Tony Magee—the guy closest to the process—this blow-by-blow chronicle will introduce beer drinkers and marketers to the truth of beginning a craft brewery from the floor up.
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Additional info for So You Want to Start a Brewery?: The Lagunitas Story
The Virginia Company of London had been organized in 1609 as a joint-stock enterprise. Even though it managed to sell shares to hundreds of investors, the costs of establishing a colony on the untamed coast of North America rose well beyond anyone’s expectations. In 1612 the company tried to resolve some of its problems by obtaining a new royal charter, the third issued to the group. In addition to approving some organizational changes, the charter permitted the company to hold one or more lotteries each year in several English cities.
Some of these societies also engaged in politics. Perhaps the best known examples were the urban workingmen who either converted their own organizations or joined companion groupings that became known as patriotic societies. The most famous of these, the Boston-based Sons of Liberty, took the lead in fomenting anti-British sentiments. These patriotic societies contained merchants, wage laborers, lawyers, shopkeepers, and artisans, all of whom recognized the benefits they enjoyed in the freer economic environment of the colonies.
They were quite advantageous to the colonists, however, because the ships they owned were considered British. These regulations stimulated an already vibrant shipbuilding industry in New England. Colonists who served as crew members on these ships were considered British as well, giving them an advantage in hiring. The disadvantage was that they could also be pressed into service on Royal Navy vessels during wartime. Indeed, the shipping restrictions to and from the colonies served a double purpose.
So You Want to Start a Brewery?: The Lagunitas Story by Tony Magee