Read e-book online Radically Transparent: Monitoring and Managing Reputations PDF

By Andy Beal

ISBN-10: 0470190825

ISBN-13: 9780470190821

The explosion of social media blogs, social networking websites, and video sharing websites has ushered in a brand new period of electronic transparency that places the ability to augment or damage a name within the arms of the patron. This well timed and useful publication indicates you the way to harness the ability of social media with an important, confirmed strategies and methods for each part of on-line attractiveness administration. utilizing step by step guide and established options, the professional authors unveil a close blueprint for development, coping with, tracking, and repairing your recognition.

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Example text

It not only hurt the retailer and its PR firm, but author and freelance writer Laura St. Claire fell from grace too. Colorado State University professor Jonathan Rees uncovered the deception when he challenged the writers of Wal-Marting Across America because their descriptions of Wal-Mart were always glowing and positive. ” In a Wired article, “The See-Through CEO,” writer Clive Thompson suggests, “Fire the publicist. Go off message. Let all your employees blab and blog. ” Show what you are doing, reveal your processes, acknowledge your mistakes, and participate fully in conversation that concerns you.

S Sunnyvale, California, headquarters. Google indexes more than 20 billion pages of content, and social networks such as MySpace and Friendster continue to grow their user base at a fantastic pace. Google maintains the entire archive of Usenet discussion groups dating back to 1981. As usergenerated media such as blogs, forums, and social networks continue to multiply each day and remain archived forever, the power to create or destroy a reputation has moved from mainstream media to the average consumer.

It’s still early, but the company is showing signs that its social media initiatives are paying off. Since the launch of the Direct2Dell blog, the company’s stock price has risen from a July 2006 low of around $19 a share to a consistently held share price of $25. In 25 ■ D E L L’ S H E L L Can listening to its customers’ ideas and suggestions really help Dell grow its business and impact the direction it takes with new products and services? “We already have 20 business changes within the company,” reports Pearson, within just a few months of launch.

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Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal

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