By Robert Grede
ISBN-10: 0874620198
ISBN-13: 9780874620191
Книга bare advertising: The naked necessities bare advertising: The naked EssentialsКниги Маркетинг Автор: Robert Grede Год издания: 2006 Формат: pdf Издат.:Marquette college Press Страниц: 186 Размер: 1,4 ISBN: 0874620198 Язык: Английский0 (голосов: zero) Оценка:Before you spend nickels on advertising, it is very important know how these nickels will be spent. Q: With all of the horny new how one can do advertising and marketing from websites to exposure with radio "shock jocks" what is an bold entrepreneur to do? A: Strip away the entire hype and hoopla; get right down to the fundamentals of bare advertising and marketing. here's a great tool for enterprise managers and marketers who are looking to get market-smart speedy and painlessly.With real-life examples and powerful options for almost all company, the naked evidence display how you can: advance a marketplace plan, create the promoting price range, make the most exposure and combine mass media, own promoting and unsolicited mail. Robert Grede deals lists of DO's and DON'T's. He stocks profitable concepts utilized by big-name businesses and by means of small start-ups.
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Extra info for Naked Marketing: The Bare Essentials
Sample text
Q, S & P It happens all the time. Your customer wants it yesterday; he wants it perfect; and he wants to pay next to nothing for it. ” Relax, he’s supposed to make demands. After all, he’s your customer. He wants exceptional quality, fast service and low price and it’s your job to see that he gets all three. Or is it? Do that for very long, you’ll be out of business. Choosing which two out of three best suits your company is critical to establishing your image in the marketplace. Think of it as a big equation: Q+S=P If your quality is high and your service is excellent, your price must be high, too.
A McDonald’s restaurant on the other hand offers quick service and a low price. But their food can’t compare with Chef Pierre’s. If Chef Pierre tried to offer great quality, impeccable service and match McDonald’s prices too, he’d soon be out of business. Chef Pierre doesn’t advertise low prices. Nor does McDonald’s pretend to have the best food in town. Neither tries to be something they are not in the minds of their customers. Neither tries to project an image inconsistent with their choice of Q ,S&P.
Sell accessories If you sell a desk, suggest a matching chair or floor lamp. If a customer buys a gizmo machine, suggest he purchase the special gizmo machine lubricant to make it work better. Incentive selling Free gifts, premiums, and discounts are all effective ways to build more sales from your existing customer base. For instance, buy these new cosmetics and get a free tote bag. Or buy one hamburger and get the second one for half price. Trade up Last year, your customer bought the standard model from you.
Naked Marketing: The Bare Essentials by Robert Grede
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