New PDF release: Media Rules!: Mastering Today's Technology to Connect With

By Brian Reich

ISBN-10: 0470108886

ISBN-13: 9780470108888

ISBN-10: 0470225823

ISBN-13: 9780470225820

Authors Brian Reich and Dan Solomon have obvious how alterations in either know-how and society can have an effect on the communications and operations of a firm. Now, with Media Rules!, they supply you with a framework for realizing this dynamic global. It doesn’t topic no matter if you’re within the company of disseminating details or generating items, this ebook will organize you to tell apart your self from the contest through developing new versions to higher serve your viewers and harnessing the entire capability that expertise offers.

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Extra resources for Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience

Sample text

As the search engines change, the information that organizations create and make available will change as well, so that users can find what they need. Audio and Video Are Awesome Text is really interesting. indd 12 10/3/07 9:59:03 AM The Media That Matters 13 completely. But audio and video are more compelling, more interesting, more absorbing, and more enjoyable to watch or listen to. However, not all audio and video are created equal. Look at what happened in the wake of the shootings at Virginia Tech.

This is a role that organizations can play. Recently, a company called EyeSpot partnered with the National Basketball Association to allow fans to create their own videos featuring their favorite dunks or their favorite players, all on the Web, all in a matter of minutes. The key to their success is that they provide all the raw materials and all the editing tools to the audience. Right now, most of the people who are creating their channels are semiprofessionals, people with free time who have editing suites in their homes and have some experience.

Most of the content on the Internet is low quality. Most of the television we watch on the 500 stations we have available to us leaves something to be desired. But as more and more people are able to create more and more video, the quality is slowly improving. As technology makes it possible for people to produce audio, video, games, and everything else, we will all learn, as a society and a community, how to do it better and more effectively. Media is bite-size (or snackable). Content has to be consumable or people don’t know how to fit it into their day.

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Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience by Brian Reich

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