Media Management: Leveraging Content for Profitable Growth by Max Ringlstetter, Andrej Vizjak (auth.), Dr. Andrej Vizjak, PDF

By Max Ringlstetter, Andrej Vizjak (auth.), Dr. Andrej Vizjak, Professor Dr. Max Ringlstetter (eds.)

ISBN-10: 3540247866

ISBN-13: 9783540247869

ISBN-10: 3642078869

ISBN-13: 9783642078866

As the media converges with the telecommunication leveraging content material turns into key for either previously separate industries. As new channels are provided and used to distribute a variety of contents - from song to video games, from textual content to movies - businesses need to take into consideration cutting edge how you can much more cash in on delivering the channels or from delivering the content material or from supplying either. New company versions are rising which are made for leveraging content material and discovering their option to the shoppers. This e-book explains why and the way extra content material leverage turns into reality.

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Extra info for Media Management: Leveraging Content for Profitable Growth

Example text

However, along with the emergence of mobile multimedia and the increasing significance of premium content, existing business models are bound to change in favor of content providers. First indications of this trend are noticeable in the example of multimedia messaging services (MSS). g. telecom operators or independent portals) will be critical to create a sustainable win-win situation for both partners. g. MMS-based premium sports) media companies should offer application development/web-design capabilities as content must be specifically animated and designed to meet the technical requirements of the mobile channel and the need of mobile users.

At around the same time, the share price plummeted from 18 to four Euros. In view of the much-lauded online communities, the virtual communities belonging to a brand or web site on the Internet, the traditional publishing houses are one step ahead. They have often built up their communities (reader families) over 50 JOrg Bartussek many decades. Apart from the sophisticated content and the paper's ideological policy, it is above all subscriptions that bond the customer to a product. In recent times, a large number of print products have developed the community element even further.

One of the biggest challenges for the media industry is that the Internet has greatly increased the pace of innovation. The fear of losing the first mover advantage in the New Economy and missing the boat because the competition was faster have characterized the adaptive strategies of a large number of newspaper publishers. And in the process the customer was all too readily forgotten. The rapid changes in technology and content made possible by the Internet have to be adapted to the significantly slower changes in recipient behavior: evolution not revolution, change takes place in tiny steps.

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Media Management: Leveraging Content for Profitable Growth by Max Ringlstetter, Andrej Vizjak (auth.), Dr. Andrej Vizjak, Professor Dr. Max Ringlstetter (eds.)

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