Making the News: A Guide for Activists and Nonprofits - download pdf or read online

By Jason Salzman

ISBN-10: 0813340950

ISBN-13: 9780813340951

With the media more and more atmosphere political and social agendas, information insurance a couple of challenge should be step one towards an answer. This guide, in response to interviews with media-savvy activists and twenty-five specialist newshounds, explains how one can generate information assurance approximately any reason or factor that issues you. how to degree media occasions, write press releases, assemble media lists, touch newshounds, bring sound bites, ebook a visitor on speak radio, foyer editorial writers, columnists, and photographers, and lots more and plenty extra. Making the News additionally comprises precise suggestion on the way to create newsworthy visible imagery. uncomplicated, complex, affordable, humorous, flashy—ideas for every kind of media occasions are described.

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It assembled 40,000 pairs of shoes of citizens killed by guns. , might not have generated any coverage, but this creative protest on the Washington Mall got national attention. Empty Chairs, Memorial Roadside Signs, and SilhouettesUniversity students assembled 100 empty chairs on the campus lawn, symbolizing the 100 students who were denied admission due to lack of financial aid; community activists invited officials to play "Pin the Tail on the Rat" in a park infested with, you guessed it, rats; neighbors responded to anti-Semitic activities by placing menorahs in their windows; and domestic-violence opponents marked Domestic-Violence Prevention Month by placing cardboard silhouettes of fifty domestic-violence victims on the Colorado capitol lawn.

Activists estimate that they reached millions of people in southern California that morning. Create a Replica of the Problem (or the Solution) Many political problems remain unsolved because the public literally can't see them. If problems become visible-and accessible to photographers and the media-the political will to solve them is much more likely to materialize. Recognizing this, activists find ways to move social ills from behind locked doors into the public domain-into our communal backyard.

This was totally absurd, but what could I do? Most of my fellow disarmament activists thought that focusing on fallout shelters was a waste of time anyway. So I gave up and pursued another course: During the fallout shelter campaign, one student told me she'd prefer to have a suicide pill than hide in a fallout shelter. Though it sounds sort of crazy, this made sense to me. So some friends and I formed a new group, Students for Suicide Tablets. " Once the measure was on the ballot, it was picked up by the Providence Journal, which learned about it from the Brown Daily Herald.

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Making the News: A Guide for Activists and Nonprofits by Jason Salzman

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