New PDF release: In Defense of Advertising: Arguments from Reason, Ethical

By Jerry Kirkpatrick

ISBN-10: 0978780302

ISBN-13: 9780978780302

In safeguard of advertisements is a theoretical safety according to the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the correct foundations of ads are cause, moral egoism, and laissez-faire capitalism. Its subject is that the social and financial criticisms of advertisements are fake simply because they're in response to a fake philosophic and monetary global view. in basic terms another international view can refute the fees and positioned forth a good ethical review of advertising¿s position in human existence. the writer defends ads since it appeals to the rational self-interest of shoppers for the rationally egocentric, profit-making achieve of the capitalists.

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Extra info for In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

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The three cardinal values of Rand’s ethics are reason, purpose, and self-esteem; the corresponding virtues are rationality, productiveness, and pride. Since life is an end in itself, and reason is an attribute of the individual, so also is every individual’s life an end in itself, not a means to the ends of others. Each individual, as beneficiary of his own actions, has the moral right to live for his own sake and his own happiness. Rational egoism calls for the end of human sacrifices—altruistic or otherwise—because no one has the right to sacrifice anyone to anyone, neither oneself to others, nor others to oneself.

In political philosophy, the unadmitted doctrine that motivates the critics is political elitism. And in esthetics, or the philosophy of art, the doctrine of the equivalence of art and advertising enables critics mistakenly to judge advertising on esthetic grounds. Finally, in economics, the doctrine of pure and perfect competition underlies the economic crit­icism of advertising; this doctrine itself, however, rests on the philosophic doctrines of logical positivism, the epistemology of the eighteenth-century German philosopher Immanuel Kant, the mind/body dichotomy, and the theory of concepts (or universals) known as nominalism.

And advertising, when it began to develop in the seventeenth and eighteenth centuries, was viewed by critics as a variant of usury. Nevertheless, Kant’s philosophy over the past two hundred years has entrenched altruism in our culture in a way the Judeo-Christian religions by themselves could never have achieved. Loving your neigh- 46 • In Defense of Advertising bor was not enough for Kant. Loving your neighbor when you do not desire to, or when you do not receive any pleasure from loving him, or, better yet, when your neighbor deserves your condemnation—that is the essence of Kant’s ethics.

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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism by Jerry Kirkpatrick

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