By Sylee Gore
ISBN-10: 0194579182
ISBN-13: 9780194579186
An increasing sequence of brief, professional English classes for various professions, paintings talents, and industries.
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Extra resources for English for Marketing and Advertising
Sample text
Yes, I mean meetings and calls in which you can engage thoughtfully and productively with the person across the table or on the other end of the line. Your goal is, as well as you can, to know the people you are going to meet before walking into the room to present on pitch day. PRESENTATION TIMING I mean timing in two ways: (1) the order in which you will present; and (2) the length of your presentation. On presentation order, assuming there are other firms competing for the assignment, you want to present first or last.
Ammirati & Puris is not alone. TBWA/Chiat Day did great work for Taco Bell. It’s no longer Taco Bell’s agency. Deutsch did great work for Ikea. It’s no longer working with Ikea. BBDO did great work for Charles Schwab. It’s no longer Schwab’s agency. You can make your own list. It will probably be longer than mine. So what went wrong? We know it wasn’t the work. The work was great. Then I thought about all the agencies whose work fell short of the mark yet somehow managed to hold on to the business.
9 10 The Art of Client Service My former agency, Ammirati & Puris, did great work for BMW. The agency wrote the line, “The ultimate driving machine,” which endures to this day. BMW kept the line, but they didn’t keep the agency. Ammirati & Puris is not alone. TBWA/Chiat Day did great work for Taco Bell. It’s no longer Taco Bell’s agency. Deutsch did great work for Ikea. It’s no longer working with Ikea. BBDO did great work for Charles Schwab. It’s no longer Schwab’s agency. You can make your own list.
English for Marketing and Advertising by Sylee Gore
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