By Chris Genasi, Tim Bills
ISBN-10: 0333997352
ISBN-13: 9780333997352
Whereas many folks in enterprise have powerful analytic talents creativity has been undervalued in lots of firms. The authors draw awareness to artistic considering and motion and the way this is often used to unravel enterprise difficulties and increase functionality. They exhibit how a few businesses have completed luck due to creativity and supply a step-by-step consultant for corporations and participants to develop into extra inventive. The ebook additionally comprises a variety of eventualities that inspire the reader to unravel difficulties imaginatively and to use those artistic options to their very own company problems.
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Additional info for Creative Business: Achieving Your Goals Through Creative Thinking and Action
Example text
When it comes to customers, highly successful firms often forget some of the basic rules of service. Often they feel that they are doing their customers a favour by selling to them and that the customers cannot afford to be without their product or service. – Attitudes to staff. Highly successful firms often begin to see staff as people who should be grateful for the opportunity to work there and who should also adapt totally to the successful ways of the organisation, without question or challenge.
Often they feel that they are doing their customers a favour by selling to them and that the customers cannot afford to be without their product or service. – Attitudes to staff. Highly successful firms often begin to see staff as people who should be grateful for the opportunity to work there and who should also adapt totally to the successful ways of the organisation, without question or challenge. – Attitudes to other stakeholders. Similarly high-handed attitudes can develop towards suppliers, who are treated with disdain, rather than being recognised as key partners in the success of the firm.
Val Palmer, a course director in graphic and industrial design, considered the question to be a ‘tricky one’, saying that ‘companies aren’t creative – it’s individuals or groups of individuals who are creative; finding the right combination is the key’. Martin Elliott went even further, to say that ‘a company by definition is not creative because it has already formed limitations by grouping itself together under rules and regulations set by others’. While we do believe that companies can be regarded as creative in ‘themselves’, we very much take on board these important qualifications.
Creative Business: Achieving Your Goals Through Creative Thinking and Action by Chris Genasi, Tim Bills
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