Careers in Marketing - download pdf or read online

By Lila B. Stair

ISBN-10: 0071400052

ISBN-13: 9780071400053

ISBN-10: 0658021168

ISBN-13: 9780658021169

Ideal for college-bound scholars or an individual brooding about creating a occupation switch

Careers in advertising and marketing deals the entire info occupation seekers have to discover and select a career after which slim it right down to a role that matches them. The ebook offers an summary of selling, outlines task thoughts, and exhibits how one can plan and get ready for a career.

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Extra resources for Careers in Marketing

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Promotion to research account executive depends on talent and innovation. Devising new methods of product Careers in Advertising and Sales Promotion 39 and market testing and recommending successful advertising strategies are sure ways to move up in the research department. Years of successful experience should lead to the position of associate research director, then advertising research director, and finally research department manager. As in all departments in businesses, advancement involves taking on more supervisory and administrative duties.

Normally a college degree and, even more important, a portfolio of writing samples and ideas are required for breaking into this highly competitive area. General knowledge of advertising trends and media is also required. Once hired as a junior copywriter, an individual might do everything from answering the telephone to taking part in creative brainstorming sessions. Creativity and the formation of ideas remain a mystery—a combination of knowledge and imagination that can be neither learned nor predicted.

Some of these are listed below. org Careers in Product Development 33 1. ” Business Wire, February 15, 2000. 2. ’ ” Canada Newswire, August 20, 1999. 3. ” PR Newswire, April 15, 2000. 4. Bond, Patti. ” The Atlanta Journal and Constitution, October 24, 1999. 5. Gallagher, Leigh. ” Forbes, January 8, 2001, 210. 6. Blythe, Jim. ” Journal of Product and Brand Management 5 (1999): 415–427. 7. Byrnes, Nanette. ” Business Week, August 28, 2000, 234–238. 8. ” PR Newswire, September 5, 2000. 9. Gupta, Nirmal.

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Careers in Marketing by Lila B. Stair

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