Get Careers in Advertising & Public Relations: The WetFeet PDF

By WetFeet

ISBN-10: 158207433X

ISBN-13: 9781582074337

For someone attracted to ads or PR, this publication explains tips on how to decide on the precise supplier; the forces and traits at paintings; how new advert and PR campaigns are built; who the top-ranked organizations are; what execs like and dislike approximately their jobs; usual pay, hours, and place of work tradition; and the way to polish on your interviews.

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Read Online or Download Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide) PDF

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Extra info for Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide)

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53 Wins in 2003 included the International Olympic Committee, Wyeth/MedImmune’s FluMist, as well as new work for Toyota, General Mills, and Procter & Gamble. The agency’s big loss was the $200 million Johnson & Johnson account; other losses included UBS, T-Mobile, and Pernod Ricard brands. Saatchi absorbed some of the accounts and operations of D’Arcy Masius Benton & Bowles (including work for Procter & Gamble and General Mills), Advertising Agencies which was shut down by parent Publicis in late 2002.

In 2004, the agency began production on another film. Areas of emphasis for the near future include landing a carmaker client and strengthening the media unit so it can better compete against giant media companies. Advertising Agencies These days, GSD&M, which counts Krispy Kreme among its key clients, must be hoping that the low-carb diet craze does not crush demand for donuts. 39 J. S. advertising revenue: $513 million Advertising Agencies 1-yr. growth rate: 5 percent Personnel Highlights Number of employees: 8,500 1-yr.

30 The agency has suffered no major account losses of late, while winning a major account in Subway, as well as winning work from the Bahamas Ministry of Tourism and Virgin Mobile. Existing clients, such as BMW, Citibank, and United Airlines, also increased spending in 2003. Notable work of late includes its campaign for Citibank, featuring crime victims dubbed with the voices of thieves who’ve stolen their identities and ripped them off (Adweek’s campaign of the year). The agency added a seventh international member to its network by acquiring Advertising Agencies Gram Advertising in Tokyo in 2003.

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