A. Ganguly's Business Driven Research and Development: Managing Knowledge PDF

By A. Ganguly

ISBN-10: 033377650X

ISBN-13: 9780333776506

ISBN-10: 1403915954

ISBN-13: 9781403915955

Aiming to illustrate how technological know-how and know-how may be controlled with a view to meet well-defined company directives, the writer argues that it's going to be a basic enterprise premise that the first position of study and improvement is to fulfil strategic goals, inside of a framework of time and price ambitions. He examines the normal disconnection among study and improvement and the industry position, and provides the ability to derive aggressive virtue via overcoming it.

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Extra resources for Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business)

Sample text

Truly competent managers of R&D do not use risks and uncertainties inherent in scientific research with which to exercise their power in a company. These concepts are so outdated that to use them to seek change as we approach a new millennium is indeed beguiling. The argument that all the S&T (science and technology) needed by a firm cannot be sustained at the firm level because of the rapid change in both S&T as well as the marketplace, while factually correct, is distorted by cost arguments and making a case for outsourcing.

Second, at least some MNCs are discovering that certain cultural and financial hurdles to exploiting modern knowledge networks in alien surroundings can be substantial, for example, as some of the Japanese MNCs are discovering after making large investments in American and European universities. In conclusion of this section, it may be stated that while the systems and methodologies to generate and manage knowledge were pioneered in the USA, and represent the engine of America’s growth and prosperity, the massification of education in Europe, especially since the war, is beginning to enable the countries of the European Union to match the American challenge.

The answer clearly does not lie in access to or use of more advanced technology, because the United States still equals or leads the world in almost every field. The answer lies in management. Peter Drucker18 reinforced the same point in a Harvard Business Review article: The one great economic power to emerge in this century – Japan – has not been a technological pioneer in any area. Its ascendancy rests squarely on leadership in management [my emphasis]. And Akio Morita19 of Sony, states: Technological management will be the key to success for companies anywhere in the world in the coming years.

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Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business) by A. Ganguly

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