By Brad Hill
ISBN-10: 0764571435
ISBN-13: 9780764571435
ISBN-10: 0764577387
ISBN-13: 9780764577383
The first-ever ebook to teach companies step-by-step find out how to capitalize on advertisements courses provided via Google, the world's no 1 seek engine, with greater than 2 hundred million seek queries in step with day Written by way of a veteran For Dummies writer operating in cooperation with Google, for you to support aid the publication From selecting the best key words to crafting the best message, the booklet explains the best way to improve website site visitors utilizing AdWords, Google's highly winning sponsored-link ads software, which now has greater than 150,000 advertisers additionally information find out how to earn money with AdSense, a Google software that funnels proper AdWords advertisements to different sites-and will pay these websites at any time when an individual clicks on them
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Additional info for Building Your Business with Google For Dummies
Sample text
Microsoft is actively working on proprietary alternatives to these licensing deals while publicly and explicitly targeting Google’s standing in the field. All eyes are on this imminent battle of search and related advertising technologies. There seems little doubt that Google’s consumer dominance will be cut down. But the ongoing story rests in the hands of consumers. New search engines might not satisfy users who have grown accustomed to Google’s ranking style and speed. Those users might migrate from the interfaces that once hosted Google results to Google itself.
The value of improving a site’s PageRank lies in positioning: Highly ranked pages appear close to the top of Google’s search results lists. Positioning is determined also by which search page is being displayed, and there are as many unique search pages as there are keyword combinations. The goal is to place your site high on search results pages that closely correlate with your site’s subject. A high PageRank always boosts a site’s position relative to similar sites. 38 Part I: Meeting the Other Side of Google Jockeying for position in search engines is not a new sport.
It’s fairly easy to prevent Google from indexing an entire site or selected pages of a site even if the spider crawls your URL. You can prevent Google also from caching pages of your site, a process by which Google stores each indexed page on its servers. This section explains how to prevent Google from crawling and caching your site. txt file, also known as the Robots Exclusion Protocol. Google’s spider understands and obeys this protocol. txt file is a short, simple text file that you place in the toplevel directory (root directory) of your domain server.
Building Your Business with Google For Dummies by Brad Hill
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