Download e-book for kindle: Brands of Faith: Marketing Religion in a Commercial Age by Mara Einstein

By Mara Einstein

ISBN-10: 0203938879

ISBN-13: 9780203938874

ISBN-10: 0415409764

ISBN-13: 9780415409766

ISBN-10: 0415409772

ISBN-13: 9780415409773

In a society overrun by means of advertisement litter, faith has develop into another product bought within the purchaser industry, and faiths of all types needs to compete with a myriad of extra enjoyable and simpler rest actions. manufacturers of religion argues that during order to compete successfully faiths have needed to develop into manufacturers – simply recognizable symbols and spokespeople with whom non secular clients could make rapid connectionsMara Einstein indicates how spiritual branding has elevated over the last 20 years to create a combined international of trade and religion the place the sacred turns into secular and the secular sacred. In a sequence of attention-grabbing case stories of religion manufacturers, she explores the importance of branded church classes, similar to Alpha and the aim pushed existence, mega-churches, and the recognition of the televangelist Joel Olsteen and tv presenter Oprah Winfrey, in addition to the increase of Kaballah. She asks what the implications of this spiritual advertising can be, and descriptions the prospective result of non secular commercialism – solid and undesirable. Repackaging faith – updating song, growing teen-targeted bibles – is justifiable and worthwhile. notwithstanding, whilst the content material turns into obscured, faith may perhaps lose its designated promoting proposition – the very skill to elevate us above the marketplace.

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91) says: Reared in a media culture that relentlessly lobbies for their attention and panders to their whims, many young adults find it refreshing when religious leaders demand sacrifice, service, and renunciation of consumerism. They feel strangely liberated by orthodoxy’s demands of obedience and objective morality, which belie their culture’s tendency toward individualism and moral relativism. Generations subsequent to the baby boom seem to have achieved a level of decision burnout. Having been asked their opinion about everything since birth, they now want someone else to make decisions for them.

This supplement was a promotional tool for these channels to receive increased distribution from cable and satellite operators. Each page contained the network’s mission statement, the number of subscribers, programming highlights, demographic research, marketing support, and contact names and information for affiliate sales and marketing. The channels are Christian in orientation, though one or two bow their hats to other religions. The category has even spawned subgenres. ” JCTV specifically targets 13 to 29 year olds and features music, sports, and reality programming, all with a faith-based undertone.

62) This focus on the personal and the therapeutic has its roots in psychology. Says Roof, “We might even go so far as to say that the psychological is the mode of the religious in middle-class American culture today” (1993b, p. 167). Religion has become less about salvation than about feeling good. Even in the halls of evangelicalism, the tone is less about helping the world and more about how you have already been saved. 10 The emphasis in our church isn’t how to get your sins removed, because that’s pretty easy to do.

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Brands of Faith: Marketing Religion in a Commercial Age by Mara Einstein

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