Matt Haig's Brand Royalty: How the Worlds Top 100 Brands Thrive & PDF

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Additional info for Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive

Example text

Brand fact 2: In 1914, Ford doubled pay to US $5 a day, and cut shifts from 9 hours to 8, setting high employee standards. Brand fact 3: Malcolm X used to be an assembly worker at Ford. Pioneer brands 41 15 Goodyear: the leadership brand In the nineteenth century a man called Charles Goodyear invented the process of vulcanization. This had nothing to do with Star Trek. Instead, it was the complex process that transformed rubber into something that could be used for a variety of practical purposes.

Pioneer brands l 49 Courage. Withdrawing from the US market during the Second World War was one of the most courageous brand decisions and proved that absence can make brands, if not hearts, grow stronger. com Founded: 1891 Country of origin: USA Brand fact 1: Wrigley has 14 manufacturing factories worldwide: three in North America, four in Europe, one in Africa, and five in the Asia Pacific region. Brand fact 2: Wrigley brand gums are available in 150 countries worldwide. Brand fact 3: Most of Wrigley’s advertising budget goes to TV.

Good products come out of market research. ’ So says Gillette former CEO Alfred Zeien. And he should know. His company has succeeded through creating brand-new products that are both pioneering and incredibly popular, from King Camp’s first safety razor to the Mach 3. ’ Brand fact 2: In 1904 Gillette received the first US patent on the safety razor and sales soared to 90,000 razors and 12 million blades. Brand fact 3: Gillette introduced the first women’s razor, Milady Décolletée, in 1915. Pioneer brands 45 17 Kleenex: the disposable brand Brands change.

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